The field notes

Useful thinking for businesses that do real work.

No vanity metrics. Just practical ideas for getting found, earning trust, and booking better jobs.

Hero image for How to Rank in the Google Local 3-Pack Without Burning Cash on Shared Leads

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How to Rank in the Google Local 3-Pack Without Burning Cash on Shared Leads

a plumber working under a kitchen sink, checking a service website on his phone

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